Marketing Portfolio

By

Manasvi Kamalia

Manasvi Kamalia

BIOGRAPHY

BSc, Marketing & Digital Technology Management

Hi, I'm Manasvi! I love turning ideas into campaigns people actually want to engage with.

Whether I'm analyzing trends, brainstorming creative concepts, uncovering consumer insights, or figuring out why something works, I'm always drawn to the intersection of strategy and storytelling.

My experience spans brand marketing, consulting, operations, and nonprofit leadership, allowing me to approach challenges from both analytical and creative perspectives.

When I'm not working on a project, you'll probably find me trying a new coffee spot, exploring a local bakery, or building the next marketing idea that catches my attention.

SKILLS &
CERTIFICATIONS

🎓 Google Data Analytics
🎓 Google AI Essentials
🎓 IE Market Research & Consumer Behavior
Microsoft Office
Power BI
Tableau
Canva
Generative AI
HTML
Adobe Illustrator
Google Analytics
Campaign Strategy
Project Management
Data Analysis
Adobe Photoshop

EXPERIENCE

AUGUST – DECEMBER 2025

Operations Support Intern

Fine Tune Expense Management • Bloomington, IN

Managed billing operations and improved visibility across projects through reporting and process optimization.

  • Managed 100+ utility and vendor accounts.
  • Built Excel and Power BI reporting tools.
  • Created SOPs and process improvements.
  • Reduced task completion time by 30%.
JUNE – AUGUST 2025

US Marketing Intern – Hot Wheels

Mattel • El Segundo, CA

Supported growth strategy for a billion-dollar brand by turning retail and consumer data into actionable insights.

  • Monitored performance across 15 major retailers.
  • Identified growth opportunities and competitive risks.
  • Delivered retail insights using Tableau, Circana, and Euromonitor data.
  • Partnered with cross-functional teams on merchandising and product launches.
JUNE – JULY 2024

Consulting Intern – Customer Strategy & Applied Design

Deloitte • New Delhi, India

Supported consultants by transforming complex market research into strategic recommendations.

  • Condensed a 103-page economic report into actionable insights.
  • Analyzed financial and industry trends.
  • Identified expansion opportunities across multiple companies.
  • Contributed to growth recommendations for a major client.
OCTOBER 2020 – AUGUST 2023

Founding Team Member & Editorial Lead

Sitaaraa Foundation • India

Helped build a nonprofit initiative supporting cancer patients through fundraising and community engagement.

  • Led content strategy across 5 media channels.
  • Coordinated a global fundraising event.
  • Engaged 830+ participants worldwide.
  • Raised funds supporting cancer patient care.

CASE STUDIES

MOCK CAMPAIGNS

Caffe Paradiso Campaign

Caffe Paradiso Campaign

REFY Campaign

REFY Campaign

Letterboxd Campaign

Letterboxd Campaign